Advertising Rates 2012

Because the magazine includes articles on such a diverse range of topics, readers tend to retain back issues for reference, which means our advertisers receive long term exposure for their products.

Download a copy of the 2012 Media Kit (735kb)

To advertise in the WA Show Scene and target advertisers in WA only, download a copy of the
2011 WA Show Scene Media Kit (824kb)

Hoofbeats is Australia’s leading riding, training, horse and land care magazine. It is the publication of choice for horse owners and riders looking for an informative and educational magazine that provides practical advice on all aspects of horse management, including horse and rider training, veterinary, alternative therapies, nutritional advice, clothing and apparel, equipment and accessories.

Over the years, Hoofbeats has cemented its place in the equine industry as the magazine providing the most educational and creative content, encompassing every aspect of the equestrian lifestyle.

With the majority of its readers living on a horse property, Hoofbeats caters specifically to their requirements in The Green Horse, an eight page special feature included in every issue. This exclusive guide to property management is an invaluable educational tool as it addresses how to deal with day to day issues affecting all horse property owners such as fencing, reticulation, pasture and grazing management, paddock rotation, growing herbs for horses, eco-friendly practices, ‘DIY’ projects, ‘green’ products, news and general advice that suggests how all properties can be managed to their full potential.

The Green Horse also presents a perfect opportunity for advertisers to target readers who spend considerable amounts of money on maintaining and improving their property.

Catering to all horse owners regardless of their particular equestrian pursuits, from top competitors across each of the disciplines through to recreational riders, Hoofbeats provides articles that will become essential reference material and be referred to time and time again. In fact, 80% of readers claim it is the information source they look to first for horse care information, therefore providing advertisers with additional opportunity for increased brand awareness and long term exposure. The magazine is also regarded as a prominent source of information relating to new products and services, allowing effective and direct communication between advertisers and a wide range of equestrian consumers looking to keep up to date with what is available in the market.

Hoofbeats offers a unique educational approach, featuring contributions from top riders and trainers along with leading industry professionals both national and international. Media Partners with Equine Veterinarians Australia (EVA), the magazine is respected and sought after by educational institutions as the ideal equestrian magazine to disseminate their latest research and findings. It is written and presented in a useable, practical style, allowing readers to enhance their skills and make the most of their equestrian pursuits.

Published in Australia for the last 32 years, Hoofbeats remains committed to being the magazine of choice for Australian horse owners and riders, many of whom retain their copies for long term reference. It is the clear market leader in educational equestrian publishing, allowing advertisers to reach a captive audience of equestrian enthusiasts and consumers with a diverse range of equestrian interests.

Purchased predominantly by women, the Hoofbeats reader places a high priority on enjoying time with their horses and continually improving their knowledge and skills. Contributions for articles are sourced from those at the top of their field and written in a style that experienced riders will find beneficial, while helping those looking to learn and improve. A significant number of male readers are the partners of those who purchase the magazine - some of whom also ride, plus there are many male readers that indicate they primarily read The Green Horse to assist in managing and maintaining their property.

Just over 75% of Hoofbeats readers are members of an Equine Association. These associations include the Equestrian Australia (EA), Breed Societies, Adult Riding Clubs and Pony Club.

Work
Hoofbeats readers are employed in a variety of professions including the equine industry, administration, medical, education, management and sales, and 11% are undertaking studies and/or further studies. More than half of our readers have an above average household income and spend a considerable amount on their equestrian interests and lifestyle.

Horses
The most popular breed of horse owned by readers is the Thoroughbred. Other popular breeds include Warmbloods, Arabians, Quarter Horses, Riding Ponies and Australian Stock Horses. While 69% of Hoofbeats readers own 1-3 horses, 30% own more than 3 and 25% of readers have bred from their own horses.

LIVING
Property
The majority of readers own or are paying off their own horse property.

Size of Properties

Property Features
The average reader is living on a property designed to suit their equestrian lifestyle, with this extending to their choice of vehicles and to purchasing devices seen as time-saving and designed to improve efficiency and safety. Facilities found on readers properties include;

HORSE KEEPING
Feed
The Hoofbeats reader spends a considerable amount of time and money on their horses. More than half feed pelleted products, with 27% using pre-mixed ‘complete feeds’. More than 60% add nutritional supplements, while herbal supplements are used by nearly half of all readers.

Committed to keeping their horses competitive and in good health, Hoofbeats readers utilise a variety of services including:

Purchases
Excluding horse feed, the majority of readers will make regular purchases through one of the two major Australian retail chains. Nearly half of readers will buy regularly from independent retailers, with produce/feed stores also used by a significant number. Mail order catalogues and the internet are popular with those in rural areas especially buying through these means.

Hoofbeats is rated by 90% of readers as an important source of information in relation to new products and services they intend to purchase.

In the last available reader poll, readers intended making the following purchases over the next twelve months;

Hoofbeats Product News
Hoofbeats readers place a high value on education and look to the magazine as a source of information on new products and services. An invaluable tool for advertisers, Product News is the perfect platform to publicise additional information to standard product advertising and is presented in an editorial style, with pricing, availability and contact information included.

All enquiries regarding possible inclusion in Product News should be directed to our Advertising Manager, Tracy Weaver. Booking and copy deadlines are applicable.

2011 NATIONAL ADVERTISING RATES

• 10% loading for specified positions and to guarantee a right hand page.
• All prices include GST and are in AUS $.
• 10% discount for contract booking (6 issues) (eighth or larger).
• Inserts: Please enquire for pricing on insertions and deadlines.
• Run-ons available.

• Pre-payment is required for all new/casual advertisers.
• If material is not supplied by the Artwork deadline, the Publisher reserves the right to repeat the most recent material.
• Payment is required 14 days from publication date for all accounts advertisers.
• Cancellations 5 days after the Artwork deadline will incur full costs.

Supplied Artwork Guidelines
Hoofbeats will accept supplied artwork as Press Optimised PDF, InDesign, Photoshop and Illustrator files.

Mac format is preferred and all fonts and graphics are to be included (in Mac format).

Colour images to be CMYK eps, Black & White images to be greyscale tiffs. All images must be 300dpi (logos and line-art to be 600-1200dpi).

While internal production processes may verify that supplied material is within specifications, the onus is firmly on the client/agency to supply material that meets Hoofbeats specifications. Hoofbeats reserves the right to refuse any advertising material that does not meet our specifications.

Preference is for supplied material to be emailed, uploaded to yousendit or posted via a CD.

A colour proof should be supplied, however colour proofs are used as a guide only and cannot be used to accurately colour match due to the various production processes. The magazine is printed to international ISO standard and settings/ISO are available for graphic designers.

Hoofbeats accepts no responsibility for artwork supplied contrary to specifications. While every effort is made for accuracy, slight variations in colour may occur between issues/ magazines and cannot be controlled.

Measurements
Type area: 190mm width x 255 depth
Magazine trim size: 210mm width x 280mm depth
Full page bleed: 220mm width x 290mm depth

Specifications for the National Magazine can be downloaded here.

Uploading Artwork
Email artwork to: ads@hoofbeats.com.au
Upload to: http://dropbox.yousendit.com/TracyWeaver11411757

Hoofbeats Artwork Services Guidelines
Hoofbeats can create your artwork at an affordable price. Once your advert is booked we will contact you to discuss your artwork requirements.

Images are to be scanned at a resolution of 300dpi (usually found in the ‘settings or output’ option of your scanner software), saved in jpeg format and emailed to us as an attachment. Images are to be sent as separate emails if each image is larger than 3Mb and these images should NOT be embedded in a Word document. (Alternatively, photos can be posted to us for scanning, please include a stamped, self-addressed envelope for photos to be returned). Images saved from the internet are not suitable for reproduction. Before sending any photos for publication, please ensure you have arranged copyright permission with the photographer.

Feel free to let us know any layout or colour preferences you may have and we will endeavour to re-create this for you.

For more information please contact our Advertising Manager - Tracy Weaver on:
(08) 9397 0506 Fax: (08) 9397 0200. Email: ads@hoofbeats.com.au
90 Leslie Rd, Wandi, WA 6167